Call it optimism or just plan naiveté, but I expect every project that comes out of Monarch to explode with passion and energy. Looking through our archives the truth is, that’s just not the case. Although we put all of our time, resources, and energy into developing projects that are inspiring, sometimes we fall short. (Doesn’t sound like much of a sales pitch does it?)
On the other hand, sometimes we take on a project when we don’t have the time, energy, and resources that we need to pull off something earth shattering. Sometimes, stripped of the usual due diligence that the Monarch team dedicates to a project, a story just tells itself. Although it’s not earth shattering, High Sierra (a video piece we just rolled out) is one of those stories. High Sierra is the name of a bluegrass song, a band in southern Indiana, and a video piece that reminded me that stories are more important than the tools that we use to tell them.
When I see the pictures that were taken the day we shot this piece, I think of one thing…COLD! I was not dressed for the occasion and the cold was only one of the aspects for which I didn’t feel prepared.
The Monarch crew for this job included Tj Lewis (producer and camera operator), Eric Rudd (audio engineer), Dhruv Shankar (production assistant and camera operator), and myself (worrier and frozen grip). I’ve seen these three guys produce some amazing things throughout Monarch’s time in the industry. They did a great job on this project shooting, directing, mixing, editing and not freezing. In this case, what they did best was let the story tell itself. I’m so thankful for the talents of our Monarch crews and for their due diligence in producing fantastic media. I’m also thankful for their understanding of the power of story and their willingness to step out of the way this time to just let High Sierra be.
It’s simple, endearing, and gives a quick glimpse into the lives and talents of some of my newest friends.
Thanks to the band for their art, their patience with Monarch, and for sharing High Sierra.
Watch the quick promotional piece here:
Learn more about High Sierra here: