What do these words even mean? And, why do we feel like we have to insert them into every sentence about what our companies are doing? Are these really the words that we mean to use? Or, are there other words that carry more meaning that might be a better choice?
We are in the middle of the Mission Main Street Grants process and trying to secure enough votes to move to the next round. I’ve been out looking at many of the other applicants company descriptions, and many of them are saying the same thing, just insert yarn shop, food truck, or software company somewhere in their description. Other than that, many of the applications use these same words to describe their businesses. Unfortunately, I have to admit that we are a little guilty of this as well. The trouble is, we’re all trying to separate ourselves as unique and deserving of this grant, and in doing so we all become exactly the same. We’re unable to tell one company from the next because we’re all trying to pander to what we think the panelists are looking for. So, in an effort to separate ourselves from the thousands of others, we end up homogenizing.
How do we fix this? I think the only solution is to be real, and say what you mean, not what you think other people want to hear. The proliferation of a global economy is making it harder and harder to stand out from the crowd. Using the same language as everyone else will not aid your cause. So, we are challenging ourselves, and we challenge you, to think differently, perhaps more honestly, about who you are and how you talk about yourselves. We’re hoping this way of thinking allows us to stand out as a company that is constantly striving to engage our clients in the creation of proactive, not reactive, creative marketing to achieve sustainable, scalable results by leveraging the collective talent within the organization. That’s what we’re all really after, right?
TJ Lewis has thought more about lye soap than the average person. He believes it is socially irresponsible to ride a bike without the aid of training wheels and won’t even consider riding in a vehicle without airbags.